Sportin Waves Pomade and Grease

Sportin Waves makes two pomades — and, as a grease-adjacent product line from Soft Sheen Carson, both are built for the 360 wave routine. The Gel Pomade with Wavitrol III handles fresh cuts and active maintenance, while Maximum Hold handles wolfing sessions when longer hair needs real compression to stay laid. Neither formula has been discontinued. Both are built on a gel-pomade base that clears in a single shampoo, where petroleum-heavy alternatives like Murray's typically need three or four washes to fully remove. Made by Magic and formulated specifically for short, brushable Black men's hair, this is the product the 360 wave community keeps coming back to — the Maximum Hold 2-Pack alone carries nearly 10,000 reviews at 4.5 stars on Amazon.

✓ Single-Shampoo Rinse-Out✓ Phase-Matched Formulas✓ Built for 3B–4C Curl Patterns
Shop Sportin' Waves on Amazon
Softsheen Carson Sportin' Waves Maximum Hold Pomade
One Shampoo Removes It Completely One Shampoo Removes It Completely

The gel-pomade base rinses clean in a single wash — petroleum alternatives like Murray's need three or four to fully clear.

Two Formulas Matched to Your Phase Two Formulas Matched to Your Phase

Gel Pomade with Wavitrol III for fresh cuts; Maximum Hold for 4-plus-week wolves — same brand, different jobs.

Wavitrol III Conditions While It Holds Wavitrol III Conditions While It Holds

The Gel Pomade's Wavitrol III complex restores moisture that daily brushing strips out — no separate conditioner needed.

Nearly 10,000 Reviews Back This Up Nearly 10,000 Reviews Back This Up

The Maximum Hold 2-Pack sits at 4.5 stars across 9,896 Amazon reviews — category-specific loyalty, not general-market volume.

The Sportin' Waves Lineup Explained

Two core pomades — one for maintenance, one for wolfing — plus a finish-layer gloss and a separate SoftSheen-Carson texture enhancer that serves a different purpose entirely. Knowing which product belongs in your routine depends on where you are in your wave cycle, so the cards below lead with that context first.

SoftSheen-Carson Sportin' Waves Gel Pomade with Wavitrol III

Gel Pomade with Wavitrol III

The maintenance-phase formula in the Sportin' Waves lineup — regular hold strength with the Wavitrol III conditioning complex built in. At 3.5 oz and weighing just 0.22 lbs, the lightweight gel-pomade base applies easily on short hair without the grease-heavy residue that causes build-up complaints. This is the formula Maximum Hold doesn't replace.

If you're on a fresh cut or in active maintenance, this is the correct formula — Wavitrol III restores the moisture your brush sessions are pulling out, in the same step as hold application.

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Soft Sheen Sportin Waves Maximum Hold Pomade 3.5 Oz. by Soft Sheen

Maximum Hold Pomade Single

The single-can version of the Maximum Hold — 3.5 oz at 0.26 lbs, rated 4.6 stars across 191 reviews on its own listing. Built for wolfing phases when the Gel Pomade's lighter formula won't keep longer hair compressed between brush sessions. No Wavitrol III; this one is hold-forward by design.

The right starting point before committing to the 2-pack — one can lets you confirm Maximum Hold is what your wolf phase needs without over-ordering.

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Softsheen Carson Sportin' Waves Maximum Hold Pomade

Maximum Hold Pomade 2-Pack

Two Maximum Hold cans in one purchase — 0.54 lbs combined, the same formula as the single-can listing. This is the highest-reviewed product in the entire Sportin' Waves lineup at 9,896 ratings and 4.5 stars. Current Amazon stock shows only 1 unit remaining, which is exactly why loyalists buy it in a bundle rather than reordering mid-wolf.

For anyone who's already confirmed Maximum Hold is their formula, the 2-pack is the practical call — availability gaps at retail make stocking up the smarter move over buying singles every few weeks.

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SoftSheen-Carson Sportin Waves High Five Gloss 8 Fl Oz Red Clay-based Semi-Permanent Gloss for Waves

High Five Gloss (Red)

This is not a pomade. The High Five Gloss is a clay-based semi-permanent gloss treatment — 8 fl oz, red color variant — applied over an already-established wave routine for color and shine enhancement. It sits on top of your routine as a finish layer, not inside it as a hold product. Largest-volume item in the Sportin' Waves store.

For experienced wavers with a solid 360 pattern who want gloss or a subtle red tint on top — but only after your pomade routine is already locked in, because this doesn't replace it.

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Softsheen Carson Wave Nouveau Coiffure Reshape

Wave Nouveau Reshape (Normal)

This is a separate SoftSheen-Carson sub-brand — Wave Nouveau, not Sportin' Waves. At 1 lb in a 6.6 × 7.2 × 3.4-inch container, it's a texture enhancer designed to rework natural hair movement rather than hold down a compression wave pattern. Available in three strengths; this listing is the Normal strength. Rated 4.5 stars across 284 reviews.

Not a pomade substitute — if you're looking to reshape natural curl texture rather than maintain a 360 wave pattern, this is the product in the SoftSheen-Carson store that handles that job.

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CARSON PRODUCTS CO. Standard Dist Soft Sheen Sportin Waves Gel Pomade

Gel Pomade Classic (Standard Dist)

Same Gel Pomade formula as the primary listing, distributed through Carson Products Co./Standard Dist rather than the main SoftSheen Store. At 3.5 oz and 0.22 lbs, it matches the core Gel Pomade's specs. Highest per-star rating in the entire lineup at 4.7 stars across 128 reviews. Listed with an April 10, 2026 release date — functions as a pre-order or confirmed restock.

The reliable backup when the primary Gel Pomade listing shows low stock — same formula, different distributor, and the highest average rating of any Sportin' Waves listing on Amazon.

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Which Sportin' Waves Formula Is Right for You

Two formulas, four listings — the decision comes down to your current phase and whether you need Wavitrol III conditioning alongside your hold. This table covers the four core pomade listings side by side so the differences are clear before you add anything to cart.

Feature Maximum Hold Pomade 2-Pack Gel Pomade with Wavitrol III Maximum Hold Pomade Single Gel Pomade Classic (Standard Dist)
Hold Level Maximum Regular Maximum Regular
Wavitrol III Conditioning No Yes No Yes
Target Phase Wolfing (4+ weeks) Fresh cut / maintenance Wolfing (4+ weeks) Fresh cut / maintenance
Size 2 × 3.5 oz (0.54 lbs combined) 3.5 oz (0.22 lbs) 3.5 oz (0.26 lbs) 3.5 oz (0.22 lbs)
Rinses Out Single shampoo Single shampoo Single shampoo Single shampoo
Amazon Rating 4.5 stars / 9,896 reviews 4.5 stars / 9,896 reviews 4.6 stars / 191 reviews 4.7 stars / 128 reviews
Best For Loyalists stocking up New wavers, active maintenance First-time Maximum Hold buyers Gel Pomade backup when primary is low stock
Availability Only 1 unit left in stock In stock In stock Releases April 10, 2026

On a fresh cut or in weeks one through three of a wolf, reach for the Gel Pomade — the Wavitrol III conditioning is doing real work at that phase and regular hold is all short hair needs. Once you're four or more weeks into a wolf and the Gel Pomade isn't keeping hair flat between sessions, that's when Maximum Hold earns the name. The 2-Pack is the practical call for anyone already committed to Maximum Hold — one unit left in stock is exactly the situation the bundle was built for.

Which Formula Fits Your Phase

The single most common mistake in a wave routine is using the wrong formula for where you actually are in your cycle. Sportin' Waves designed two pomades for two specific jobs — not as interchangeable options, but as phase-matched tools. Here's how to decide.

Fresh Cut Through Week 3 — Gel Pomade with Wavitrol III

Short hair lays down easily. You don't need maximum hold strength at this stage — you need conditioning. Daily brushing on short hair pulls moisture out of the shaft faster than most wavers realize, and the Wavitrol III complex in the Gel Pomade restores it in the same step as hold application. No separate conditioner required.

Sportin Waves - Softsheen Carson Sportin' Waves Maximum Hold Pomade

Apply about a silver dollar–sized amount on dampened hair, work it in the direction of your wave pattern, brush, and compress with a durag for at least 30 minutes. At this phase, more product does not produce better waves — it produces the build-up complaints you've seen in one-star reviews.

Weeks 4 Through 8 and Beyond — Maximum Hold

This is where the physics change. Hair that's been growing for a month or more is heavier, harder to compress, and actively working against your durag between sessions. The Gel Pomade's regular hold won't keep it flat. Maximum Hold will.

The trade-off is straightforward: no Wavitrol III in the Maximum Hold formula. At this phase, that's acceptable — your scalp and shaft aren't getting stripped as aggressively because you're likely brushing longer, heavier hair that retains moisture better. Hold weight is the priority. The Wavitrol III conditioning can come back into your routine when you cut down and reset.

What If You're Somewhere In Between

Weeks two and three are genuinely in-between territory for some hair types. If the Gel Pomade is keeping your hair flat through the day and overnight compression is working, stay with it. If you're waking up with hair that's lifted off the scalp after a full night in a durag, that's your signal to move to Maximum Hold.

One thread on r/360Waves put it plainly: the gold can gets you started, the black can keeps you there during a wolf. That's not marketing copy — that's just how the two formulas function at different growth lengths.

Who Should Skip Both and Try Something Else

Honestly? If you have 4C hair that tends toward overcurling during a long wolf — six weeks or more without a cut — no pomade is going to fix that on its own. Maximum Hold manages the situation, but overcurling is a brushing and compression problem first. Product supports the routine; it doesn't replace it. If you've been wolfing eight weeks and your pattern is lifting instead of laying, reach for the brush more often before adding more pomade to the equation.

The Discontinuation Question Answered Directly

No, Sportin' Waves has not been discontinued — but the community's anxiety about this is legitimate, and it's worth explaining what's actually been happening. The Maximum Hold black can has had genuine availability gaps at brick-and-mortar retailers over the past few years, which triggered multiple Reddit threads asking whether the product was gone for good.

Sportin Waves - Softsheen Carson Sportin' Waves Maximum Hold Pomade

Where the Rumors Started

Three separate threads on r/Pomade and r/360Waves ran with titles like "Sportin' Waves black no longer available?" and "RIP Sporting Waves." Those threads got enough engagement to show up in Google search results — which means someone searching "is Sportin Waves discontinued" in 2024 or 2025 could easily land on a forum post from 2021 and assume the worst.

A counter-thread on r/Pomade pushed back directly: "rumors of discontinued are false... keep hope alive fellow wavers." That post is accurate. The product still ships through Amazon.

What's Actually Happening with Stock

The Maximum Hold 2-Pack currently shows only 1 unit remaining on Amazon. That's not a sign of permanent discontinuation — it's the kind of stock fluctuation that's been driving the community's restocking behavior for years. The single-can Maximum Hold listing shows normal availability. The Gel Pomade Classic through Standard Dist lists an April 10, 2026 release date, suggesting an active restock in the pipeline.

One note worth flagging: a PAA result for "Is Wavitrol III discontinued?" returns an answer confirming that the Sportin' Waves Moisturizing Hair Pomade with Wavitrol III has been discontinued. That's a specific earlier product variant — not the same as the current Gel Pomade with Wavitrol III, which is actively available on Amazon. The Gel Pomade with Wavitrol III in the current lineup is a different listing from whatever that discontinued variant was.

What Loyalists Are Actually Doing

The practical response from the community has been simple: buy the 2-pack when it's in stock and don't wait for your supply to run out before reordering. That's not panic-buying — it's the rational response to a product with documented retail distribution gaps. If you've been using the black can for years and you find a reliable source, stocking up is a smarter move than ordering a single can every few weeks and gambling on availability.

Right now, Amazon is the most reliable source. Local retailers — depending on your market — have been the variable. If your local beauty supply or drugstore has been out of stock, that's a distribution issue, not a discontinuation.

How to Apply Sportin' Waves Without Building Up

Sportin Waves - Softsheen Carson Sportin' Waves Maximum Hold Pomade

The silver dollar rule is the most important thing on this page. A silver dollar–sized amount — roughly the size of a U.S. quarter coin but with a bit more spread, about 1.5 inches in diameter — is the correct amount for short-to-medium wave hair. More product does not produce more hold or better waves. It produces build-up, the gunky feeling reviewers describe, and the wash-day nightmare that makes people blame the formula when the real issue is dosage.

The Full Application Sequence

  • Step 1 — Dampen with a hot towel. Wet a clean towel with hot water, wring it out, and press it against your hair for 30–60 seconds. This softens the hair cuticle and opens the shaft to receive product. Skipping this step means the pomade sits on top of the cuticle instead of working into it.
  • Step 2 — Measure a silver dollar–sized amount. Scoop it out and rub it between your palms until you have an even layer across both hands. If you're mid-wolf with significantly longer hair, you may need to extend to two applications — but start with one and see how far it spreads before adding more.
  • Step 3 — Apply in the direction of your wave pattern. Work the pomade into your hair section by section, always moving in the direction your waves are supposed to run. Crown to sides. Front to back on the sides. This is not a random massage — you're pressing the product into hair that should already be trained in a specific direction.
  • Step 4 — Brush. Use a medium or hard brush depending on your hair type, brushing in the wave pattern direction. This distributes the product evenly and reinforces the compression the pomade is holding down. Don't brush dry hair before applying product — that's a different part of the routine. Brush after the pomade is in.
  • Step 5 — Compress overnight. Put on your durag or wave cap. Minimum 30 minutes for a mid-session touch-up; overnight for the main session. The compression is what actually sets the wave pattern between sessions. The pomade holds the hair down so the durag can do its job — but the durag is doing the heavy lifting.

Why Overapplication Causes Every Complaint in the Reviews

Build-up is the most-cited negative in every community thread about Sportin' Waves. One r/360Waves reviewer traced it directly: "I was using way too much. Once I dialed back to the silver dollar amount, the results were completely different." That's not an isolated experience — it shows up consistently across Amazon reviews, Walmart reviews, and Reddit threads from wavers who switched from petroleum-heavy pomades and assumed more product meant more hold.

The gel-pomade base clears in a single shampoo precisely because it's not a petroleum product. But that advantage disappears if you're applying three times the necessary amount and letting residue accumulate between wash days. One silver dollar–sized amount on clean, dampened hair, applied correctly, will hold short-to-medium wave hair through a full day and overnight compression session.

Wash Day — How Often and How to Do It Right

Most active wavers wash once a week. That's often enough to clear the gel-pomade base without stripping the wave pattern or drying out the scalp. During heavy wolfing sessions — weeks five through eight — some wavers add a clarifying shampoo every other wash to prevent any cumulative build-up, even with a properly dosed application.

Washing too often is its own problem. Stripping natural oils more than once a week can cause the dryness and frizz that make waves harder to maintain between sessions. The goal is clean hair before the next application cycle, not squeaky-clean hair every other day.

Sportin' Waves vs Murray's and DAX

The core difference between Sportin' Waves and petroleum-based alternatives like Murray's and DAX comes down to one question: how hard is it to wash out? Sportin' Waves clears in a single shampoo. Murray's and DAX — which use a straight petroleum base — typically require three to four full washes to remove completely. That difference matters every single wash day across a 52-week year.

Where Murray's Has the Edge

Hold weight. Murray's is denser and heavier than either Sportin' Waves formula — the petroleum base creates a thicker, more stubborn grip that some wavers with coarser 4C hair during a deep wolf (six weeks or more) find more effective for overnight compression. If you've been wolfing for two months and your hair is actively resisting every durag session, Murray's raw hold strength is real.

The trade-off is the wash-out problem, which isn't trivial. Three to four shampoo applications to fully clear a pomade means more time, more stripping of natural oils, and a higher chance of scalp dryness that compounds over months of weekly washing. The wavebuilder.com forum from 2013 noted that both Sportin' Waves and Murray's "get the waves to start forming" — the practical difference is what happens on wash day.

Where Sportin' Waves Has the Edge

Everything except raw hold weight. Rinse-out is not a minor convenience — it's a scalp health decision made 52 times a year. The gel-pomade base clears in one shampoo, which means wash-and-style sessions take less time, your scalp gets a cleaner reset before each new application cycle, and there's no residual product interfering with the next day's brushing.

The FashionBeans wave grease roundup calls Sportin' Waves the "staple grease" in the category — not the heaviest, not the lightest, but the reference-point product that serious wavers have a documented opinion about. That positioning is accurate: it's not trying to out-hold Murray's at its heaviest, and it's not trying to be a premium boutique product. It's built to be the reliable tool that works for most phases of most routines without creating problems on wash day.

DAX — The Other Comparison

DAX Wave and Groom sits closer to Murray's than to Sportin' Waves — petroleum base, similar wash-out difficulty, slightly less hold weight than Murray's. The wavebuilder.com forum and a 2024 TikTok comparison both position DAX as a Murray's alternative rather than a Sportin' Waves alternative. One r/360Waves commenter who confirmed years of Sportin' Waves use added pointedly: "just run from DAX." That's community consensus, not a brand claim — take it for what it's worth.

When to Switch — and When Not To

If you're on a fresh cut or in active maintenance, there's no argument for Murray's or DAX over the Sportin' Waves Gel Pomade. The hold you need at that phase is regular, the conditioning from Wavitrol III is doing real work, and single-shampoo removal means your next session starts with genuinely clean hair.

If you're six-plus weeks into a wolf with 4C hair and Maximum Hold isn't keeping your hair compressed overnight, you have two options: brush more aggressively before applying product, or try Murray's for the hold weight difference. But be honest about what you're trading — the wash-out problem doesn't disappear because the hold is stronger.

Does Sportin' Waves Work on Non-4C Hair

Yes — and the community evidence on this is surprisingly consistent. Sportin' Waves was formulated for short, brushable Black men's hair in the 3B–4C curl range, but the product has found a documented following outside that target demographic through forum discovery, barber recommendations, and word of mouth in r/curlyhair and r/Pomade threads.

What the Community Actually Says

A r/Pomade thread that's been cited across multiple wave forums includes this comment: "I always had to laugh that it turned out to be a product for kinky dry African-American hair that works best on mine" — from a user with a noticeably different texture who found the product through a barber. A r/curlyhair user posted that Sportin' Waves is their go-to for both their goatee and hair, using a simple routine of the pomade, a brush, and light combing to develop their wave pattern.

The brand site itself references a user with "Latino and Italian curls" who uses the Sportin' Waves lineup. That's not a coincidence — the gel-pomade base, despite the "pomade" label, doesn't behave like the thick, heavy grease some non-traditional users expect. It's a lighter formula that works on looser textures without the petroleum-heavy residue that would overwhelm a 3A or 3B curl pattern.

What to Actually Expect on Looser Textures

The Gel Pomade's regular hold is the right starting point for 3A–3C curl patterns. Maximum Hold on a looser texture can feel like more than you need — the hold strength is calibrated for hair that actively resists compression, and a 3B curl pattern doesn't put up that kind of resistance. Start with a smaller-than-silver-dollar amount on your first application to find your correct dosage, since the amount that works on 4C wolfing hair will likely be too much on a looser curl.

The wave pattern that develops will look different from a traditional 360 pattern. Looser curl patterns tend to produce a softer, less defined compression — more of a textured wave than a crisp, deep 360 wave. Whether that's the result you're after depends on your hair goal. But the product works, the community has documented that it works, and the lightweight base won't coat your hair in grease the way petroleum alternatives would.

Who This Is Not For

Straight or very fine hair won't get much from this product. The formula is built for hair that has natural curl or coil — something the pomade can direct and hold in place. If your baseline texture is straight, there's no pattern there for the product to reinforce. The results documented by non-traditional users come specifically from textured hair types that happen to respond to compression and directional brushing, even if they weren't the original design target.

See the Full Routine Applied Start to Finish

We picked this walkthrough because JustinTime runs the complete brush-pomade-compression routine in real time — not a product overview, an actual how-to. You'll see the right application amount, the direction to work product into the hair, and how compression fits into the session. If you're new to Sportin' Waves or you've been using it but not getting the results you expected, watch this before you touch the can again.

What Wavers Say After Living With Sportin' Waves

"Been on a wolf for about six weeks and the black can keeps my hair flat between sessions better than anything I've tried. Wash-out is genuinely one shampoo — I came from Murray's and that alone sold me. Scent is strong, I'll give it that, but I've gotten used to it."
— Darius M., committed waver, mid-wolf phase
"Started my wave journey about three months ago on a fresh cut and the Gel Pomade was the first product that didn't leave my hair feeling heavy or clogged up. The Wavitrol III thing is real — my hair actually felt conditioned after brushing, not stripped. Used too much the first week, dialed it back to a silver dollar amount and the build-up complaint I'd seen in reviews disappeared completely."
— Jaylen T., new waver, fresh cut phase
"I've been using the black can for probably eight years. Got worried when I couldn't find it at my local beauty supply for a few months — grabbed the 2-pack on Amazon when stock was up and that's been my move ever since. Same formula as I remember. Not sure what changed at the retail level but Amazon's been reliable."
— Kevin B., loyalist restocking, long-term Maximum Hold user
"I have 3B curls — not the typical wave community profile — found this through a Reddit thread and was skeptical. The gel base is lighter than I expected from something called a pomade. Used it on my goatee first, then my hair. The compression actually works on my texture. I use about half the amount the can says and it's enough."
— Marco R., crossover user, 3B curl pattern
"Good hold, doesn't weigh down my hair, and washes out without the nightmare I had with DAX. My one honest complaint is the scent — it's a classic pomade smell that's noticeable all day. Doesn't bother me enough to switch, but if you're sensitive to fragrance it's something to know going in."
— Andre W., committed waver, active maintenance
"Ordered the Gel Pomade Classic through Standard Dist when the main listing was showing low stock. Same product, slightly taller can, 4.7 stars — I'd actually go back to that listing again. Took a couple days longer but arrived before my primary can ran out. Good backup option if the main listing is unavailable."
— Terrence H., loyalist restocking, Gel Pomade user

Who Makes Sportin' Waves and Why It's Built This Way

Sportin' Waves is a Magic brand product — Magic being the line under SoftSheen-Carson that has been making products specifically for Black men's hair for over 110 years. That's not a heritage claim dropped in for credibility and then abandoned — it's the reason the formulas are built the way they are. SoftSheen-Carson didn't develop a general-market pomade and then add "for Black men" to the label. The product was designed from the start for short, brushable hair in the 3B–4C curl range, which is why it behaves differently than petroleum-heavy pomades that happen to get used by the wave community.

The two-formula structure — Gel Pomade with Wavitrol III for maintenance, Maximum Hold for wolfing — isn't a product-line expansion decision. It reflects a real understanding of how wave routines actually work in phases. A fresh cut and a six-week wolf are different problems that require different tools, and SoftSheen-Carson built one tool for each. That specificity is either the reason you trust the product or the reason you've never tried it — depending on whether you knew what you were looking at when you first saw it on the shelf.

I'm Marcus Tillman, and I've been working with this product line for eleven years — first in field education, now writing the content for this site. I grew up in Atlanta, started using Sportin' Waves as a teenager, and got serious about wave culture in my early twenties before that became a job. I'm a 4B waver myself, which means I've had the same debates the community has had about this product — the scent, the build-up from overapplication, the availability gaps that made everyone anxious, the comparison arguments with Murray's. Nothing on this site is written around a marketing brief. It's written around what I actually know about the formulas and what actually trips buyers up before they figure things out on their own.

Useful Guides

Common questions about waves, products, and what actually works—answered by someone who's been through every phase of the routine.

About SoftSheen-Carson

Sportin' Waves is produced by SoftSheen-Carson under the Magic brand. SoftSheen-Carson has operated for over 110 years making products for consumers of African descent, and the Sportin' Waves line is positioned as their formulation-specific answer to the 360 wave community's daily maintenance needs. The full product lineup — including both core pomades, the High Five Gloss, and adjacent SoftSheen-Carson products — is available through their official Amazon store.

Customer Support

For order inquiries, returns, or product questions, contact SoftSheen-Carson through their official Amazon store page. Amazon handles fulfillment and customer service for all purchases made through the listings on this site. For product-specific questions about formulas, application, or which listing to order, the FAQ section above covers the most common ones — if your question isn't there, the SoftSheen Store page on Amazon is the right starting point.

Where to Buy

All Sportin' Waves products linked from this site ship through Amazon. The Maximum Hold 2-Pack (ASIN B079PZDJ9G) currently shows limited stock — check current availability directly on Amazon for the most accurate inventory status. The Gel Pomade Classic through Standard Dist (ASIN B00AATORUA) lists an April 10, 2026 release date and functions as a confirmed restock option when the primary Gel Pomade listing shows low availability. Check current pricing on Amazon, as prices are not listed here.